In recent years, digital printing has swept the printing industry with a strong attitude, making it impossible for traditional printing to sit down and dominate the printing market. People in the industry have predicted that digital printing will become the dominant player in printing industry. But in fact, according to the current development trend, China's packaging and printing machinery network small editor boldly forecast that their final development trend is not who annexation but cooperation and win-win, even to completely seize each other's market in many years.

The printing industry is one of China's traditional industries and has always been built in China's economy. After the rapid development, the printing industry in China entered the transition period in 2012, coupled with the instability of the international situation, the sustained spread of the European debt crisis, the poor external demand, the need to pull the domestic demand, the sharp decline in profits and so on. The business environment of Chinese printing enterprises is difficult to improve, and the traditional printing industry has entered a dismal period of market. In spite of this, the printing industry is focused on the study of new printing methods, so digital printing came into being, and printing companies have linked their destiny with them, hoping to improve their operating conditions by the transformation of enterprises to digital printing.

As a printing technology born after the traditional offset printing, digital printing is often crowned with a “ new &rdquo. Although it has gone through more than 20 years of development, it is still slightly younger than traditional printing processes such as offset printing, silk screen printing and flexo printing. Digital printing is only a rookie in printing industry, no matter from printing technology or from profit mode. But because of its advantages and the special environment in which the printing industry is now, people in the industry define it as a way to preempt the traditional printing market.

Industry experts believe that digital printing will complement and compete as offset, net and flexo; offset printing is improving to provide more economic and competitive products, but its market will continue to be encroaching on digital printing; digital printing will affect all aspects of the printing industry and will be in art and package. Packaging, label printing, textiles, books, advertising and other printed materials are widely used. By 2015, the ratio of offset to print revenue generated by offset printing will fall to about 45%, digital printing will rise to 30%, and the rest will be occupied by auxiliary services.

From the above analysis, it is easy to see that although digital printing is developing very fast, can it really cover the sky in the next few years? I am afraid it is a bit difficult according to the present development situation. According to the "world office machinery forecast report" published by the Japanese business machinery and Information Systems Industry Association in January 31st this year, the sales volume of Japanese and world digital printing machines in 2012 is slightly lower than in 2011, and it is expected to continue to decrease in 2013 and 2014. According to the forecast report statistics, in 2011, the sales volume of domestic digital printing machines in Japan was 29170 units and 29670 in 2012, but in 2013 and 2014 it would be reduced to 29300 and 29000 units. In addition to Japanese manufacturers, the annual sales of digital presses in China's manufacturing enterprises are between 3000 and 4000 units.

The number of digital presses sold outside Japan was 52950 in 2011, and 49300, 48100 and 47500 respectively in 2012, 2013 and 2014. The total sales volume of the world will be reduced from 82100 in 2011 to 78910 in 2012, 77400 in 2013 and 76500 in 2014. World digital printer sales in 2011 amounted to 19 billion 100 million yen, in 2012, 2013 and 2014 will be reduced to 18 billion 300 million yen, 17 billion 700 million yen and 17 billion 200 million yen.

From the above data we see that the global digital printing market has shown a state of saturation, although this is the result of the difficulty of spreading the cost problem, but in a way it reflects the development of the digital printing market. And according to the law of the market, once a certain industry has a state of product saturation, then the industry will face “ a huge change of ” the face of “ big shuffle ”

Traditional offset printing has tended to be “ sunset ” but digital printing can never replace it. This is mainly due to their functional characteristics. Digital printing is simple, fast, fast and flexible, while traditional offset printing with &ldquo and stable ” the final result of both development should be complementary rather than “ devour ” This gave false impression to some printing people, and thought that digital printing should replace traditional offset printing, becoming the &ldquo of the industry development; the main trend ”

The combination of the two is the current trend of printing industry. Many typos in the printing industry claim that they will not abandon the traditional printing market, but take into account the digital printing market. At last year's de Lu Ba exhibition, the KBA company, famous for its offset printing experts, demonstrated the perfect combination of traditional offset printing and digital inkjet technology to the global printing industry: the KBARotaJET76 digital inkjet printer. KOMORI launched the digital printing system at the R & D conference, while Heidelberg launched its own digital printing machine. And the traditional offset printing machine manufacturers such as MAN Roland, Sakurai and leube have displayed their digital printing products at the druba exhibition.