If the 3D printing technology is the third industrial revolution, then digital printing is a revolution in the printing industry, because it has successfully swept the world's printing market and became the overlord of the printing industry after the traditional offset printing technology. It has just entered the adjustment period after the rapid development of the printing industry. Digital printing has become the first choice for printing enterprises to transform.

According to the &ldquo issued by the authority; the traditional offset VS digital printing &rdquo from 2013 to 2018; the survey report shows that by 2018, digital printing will occupy 50% share of the global printing market, and the traditional offset output will fall 10.2% in the ten years from 2008 to 2018, and the output of digital printing is expected to increase by 68.3%.

The reason why digital printing has such a large market influence is mainly due to its own advantages. It can meet the needs of the personalized publishing of the network; it can print different content in every newspaper to realize the customization of the newspaper content; make “ a copy of ” it is possible; the process is simple and fast, the computer direct plate technology does not need a printing plate, so there is almost no transfer time and can also be used. Change the content at any time; let the news release at the fastest speed; the content of the ad can be modified at the last minute before the machine is printed; more environmentally friendly — — less stains, rework and transportation costs; lower logistics costs.

In recent years, digital printing technology and its related industries, in the wind of scientific and technological innovation, in the rapid development of the world, with an astonishing speed into the social strata, to meet the needs of people on the personalized, diversity, flexibility of the print. It is predicted by the industry that by 2014, the market share of global digital printing will double, accounting for 27.4% of the total market. Under the impact of new technology and market environment, many printing enterprises are actively exploring and practicing, hoping to find an effective profit model suitable for enterprises to carry out enterprise transformation. The hot digital printing is undoubtedly the first choice for many people, and many enterprises are beginning to set foot in the digital printing industry.

At the German printing exhibition held last year in Germany, not only a few big digital printing equipment manufacturers launched revolutionary digital printing equipment, but even the traditional offset tycoons have been put into the development and promotion of digital printing equipment. These digital printing devices have a significant impact on both the speed of printing and the quality of printing. Break. HP, Kodak, Fuji film, Xerox, Oce, Canon and Fangzheng and other digital brands, even KBA, and other traditional printing machine brands also developed a roll paper digital printing machine, all manufacturers are publishing advanced equipment on demand.

Visible digital printing has been catching up with production speed and product quality. The latest digital printing equipment has been used for almost all types of publishing and printing tasks, such as textbooks and commercial books; models compatible with different offset printing methods; the maximum printing speed up to 1000 inches / minutes, equivalent to 300 meters per minute, and up to 160 million A4 sheets per month; can be realized. From data to finished books, automated production models.

Although some people think that the traditional printing market is difficult to be fully devoured by digital printing, but this can not change the reality that it is being eaten by a little bit, and with the development of the digital printing technology, the decrease of cost and the increase of individual demand, the digital printing will become a new one in the publishing house. The point of growth.